Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010.
A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online.
The message of the advertisements will be simple: immobilienscouut24.de is Germany’s largest property marketplace where house hunters can be sure to find their new home.
immobilienscout24.de says the new campaign should create more leads for its agents and increase its audience, which it puts above 4 million unique visitors per month.
immobilienscout24.de seems determined to consolidate its leadership position in the German market. The past few months have seen a string of new partnerships and releases at the portal, and it was recently voted best German portal brand.