Could Google be in talks to buy US real estate search engine trulia.com? That’s the report from All Things Digital’s Kara Swisher, which quotes “sources close to the situation”.
No further information has surfaced since Swisher published her article on 18 December, 2009, and trulia.com has remained quiet on the subject. But trulia.com does have at least one concrete tie to Google: it is one of three websites trying out Google’s new aerial perspective imagery on some of its listings.
Swisher says her sources estimate trulia.com’s value ranges between US$150 million and $200 million.
Hitwise has trulia.com in sixth position on its list of US real estate websites for November with a 2.29 percent increase in market share over the previous month.