ilumu.com, a search engine that can be used to simplify searches for real estate and other items on gumtree.com, has expanded to cover Asia, Australia, New Zealand, Poland and South Africa.
ilumu.com was first launched early last year with a focus on gumtree.com users in the UK. Usually, gumtree.com users have to perform an individual search for each location they are interested in. Using ilumu.com, users can search across a whole country, or refine their search by region.
An ilumu.com search for “real estate” on its Australian page, for example, will bring up gumtree.com real estate advertisements from across Australia. Users can then refine their results by city, and click on their chosen result to see specific gumtree.com listings.
ilumu.com explains its revenue generation model is primarily based on Google AdSense but also involves selling advertising slots direct to advertisers.