UK portal zoopla.co.uk has released its first set of audience figures since integrating with propertyfinder.com, hotproperty.co.uk, and thinkproperty.com, and the results have it in the number two spot.
The Nielsen figures quoted by zoopla.co.uk have November traffic at rightmove.co.uk at 2,614,000 unique visitors. zoopla.co.uk follows with 1,126,000 unique visitors, primelocation.com had 976,000, findaproperty.com had 948,000, and vebra.com came in fifth place with 732,000.
The figures paint a different picture to comScore’s October numbers, collected before zoopla.co.uk’s integration with the other websites in the Zoopla Ltd portfolio.
According to those figures, rightmove.co.uk’s unique visitor numbers were 3,142,000. findaproperty.com saw 1,588,000, primelocation.com had 1,178,000, propertyfinder.com had 1,169,000, and zoopla.co.uk was fifth with 665,000.
Since then, zoopla.co.uk has launched what it calls a "mega-portal" that allows agents to upload to a single platform to expose their listings on websites “powered by” zoopla.co.uk including MSN, Yahoo!, and Virgin.
“2009 was a year in which the portal landscape changed quite dramatically and it is certainly now much clearer to agents than it was twelve months ago where they need to have a presence in order to maximise their brand exposure and leads,” said Alex Chesterman, zoopla.co.uk’s founder and CEO.
zoopla.co.uk was recently named best UK property portal in MetrixLab’s worldwide Website of the Year awards.