As 2010 gets underway, it seems portals across the globe are keen to report a strong start to the year. In the US, both zillow.com and trulia.com have touted 2009 successes, and in the UK zoopla.co.uk has just claimed the title of second biggest property portal in the market.
Now, UK company The Digital Property Group (TDPG), owner of findaproperty.com, primelocation.com, homesandproperty.co.uk and findanewhome.com, has joined the chorus.
Intellitracker figures quoted by TDPG for the period 1 to 5 January 2010 have unique visitor numbers up 27 percent over totals for the same period in 2009. TDPG says this equates to one new visitor every 0.41 seconds.
TDPG does not give precise unique visitor totals but says it saw “over 1 million people” search for property during the period.
TDPG also states both primelocation.com and findaproperty.com saw a 47 percent boost in enquiries between 1 and 5 January 2010 compared to the same five days in 2009. TDPG puts this down to growing consumer confidence in the UK market.
The company goes on to claim that the gap between its market share and that of dominant portal rightmove.co.uk closed by 2.25 percent in a single week. However, a closer look at this claim, based on Hitwise figures, shows TDPG is comparing the week ending 2 January, 2010 with the week ending 26 December, 2009 – a week when people would likely have been distracted from their property search.
The claims of huge traffic increases don't stop with TDPG. As globaledge.co.uk reports, rightmove.co.uk is reporting a record number of page impressions for 4 January, while Rightmove Overseas has just seen a 25 percent traffic increase over the first week of 2009.
International portal themovechannel.com and Spanish portal kyero.com are also among those celebrating big traffic increases, but as globaledge.co.uk points out, these figures are all in comparison to totals from 2009 - a tough year for property by anyone's standards.