Number two Dutch portal jaap.nl is adding to the long list of improvements it has made over the past few months with the release of a new design.
Both its homepage and listing results pages are about to be given a complete overhaul, and jaap.nl is currently asking for feedback on the proposed look.
News of the redesign comes just after jaap.nl teamed up with huizenzoeker.nl, the number three player in the market, to share its listings. Other changes made at jaap.nl recently include a move into rental listings, the release of a mobile search application for Google Android, and the creation of a widget for Google Wave.
These improvements do seem to be paying off for jaap.nl, with the portal recently reporting a slight increase in unique visitors over the past four months. However, jaap.nl's figures are still lagging behind those of market leader funda.nl by approximately 2 million.
funda.nl’s huge lead in the Netherlands has been confirmed by recent market research conducted for the portal by Heliview. funda.nl provided propertyportalwatch.com with the results, which show 81 percent of respondents have funda.nl “top of mind” when discussing property portals. 38 percent named jaap.nl in the top of mind test.
The results go on to show that 38 percent of those surveyed have a positive impression of funda.nl, while only 5 percent have a negative impression. The rest of the portals covered by the survey have a battle on their hands: all had a higher percentage of respondents reporting a negative impression than a positive one. Classifieds marketplace speurders.nl came off worst with 55 percent negative responses versus just 4 percent positive. jaap.nl scored 13 percent positive impressions and 24 percent negative.
Perhaps the most worrying result for the smaller Dutch property portals is the percentage of people who named funda.nl as the website they would prefer to use when promoting their house: the portal was first choice for 81 percent of respondents.
Clearly any Dutch portal aiming to take on funda.nl is facing an uphill climb, but judging by jaap.nl’s recent moves, they won’t be deterred.