Joining the many property websites reporting strong traffic figures recently, UK portal zoopla.co.uk says it saw an average of 1.1 million unique visitors per month in 2009, which is an increase of 229 percent over 2008.
zoopla.co.uk also says page views were up 269 percent last year to 154 million, and property searches were conducted at a rate of one every 0.46 seconds. In an effort to increase on that figure, the portal has just added keywords to its property search criteria.
But the figures zoopla.co.uk is most interested in are Nielsen’s unique visitor numbers for December 2009. After integrating with propertyfinder.com, hotproperty.co.uk, and thinkproperty.com in November, zoopla.co.uk quoted Nielsen numbers that showed it was the second most popular UK property portal after market leader rightmove.co.uk. Nielsen's December figures reveal the same ranking, even though the unique visitors totals are down from those seen in November.
rightmove.co.uk is still in first place with 2,218,000 unique visitors, down from 2,614,000 in November. zoopla.co.uk is next with 1,047,000 unique visitors, down from 1,126,000.
primelocation.com sits in third place with 809,000 unique visitors, followed by findaproperty.com with 747,000 and vebra.com with 469,000. In November, Nielsen put primelocation.com’s total at 976,000, findaproperty.com’s at 948,000, and vebra.com’s at 732,000.
The other websites in Nielsen’s top ten list for December were nestoria.co.uk at number six (442,000 unique visitors), globrix.com at seven (470,000), mouseprice.com at eight (204,000), trovit.co.uk at nine (259,000), and homeswapper.co.uk in 10th place (160,000).