When iconic Australian classifieds newspaper The Trading Post became an online only publication in October 2009, some saw it as the end of an era. But tradingpost.com.au hasn’t looked back, and is now promoting its service with an advertising campaign created for the digital age.
tradingpost.com.au’s unlikely new representatives are a frog and a goat, first spotted in an outdoor teaser campaign last week. As B&T Today reports, the TV version of the ad debuted early this week, showing an excited father bringing the frog and goat home to his family and promising they can talk. The animals are silent while mother and daughter are in the room, but once they leave the goat bleats “bargain”. “Reckon,” the frog croaks in reply.
Along with the TV campaign, tradingpost.com.au parent company Telstra is also offering an array of digital options. Frog and goat fans can download the desktop wallpaper, a dance remix of their catchphrases by Sydney DJ Peewee Ferris, and mobile ringtones. They can also spend time choosing phrases and clicking “goatize” to hear them said in the goat’s voice.
“With a long history as the trusted place for Australians to buy and sell, it was important the new creative approach for the Trading Post brand engaged our traditional customers, while appealing to a new group of buyers and sellers,” Justin Milne, group managing director of Telstra Media, told mumbrella.com.