UK estate agency group Countrywide plc has launched propertywide.co.uk, a new website that will provide access to the company’s properties as well as its estate agency services.
Countrywide, which was one of the agencies behind the launch of top UK portal rightmove.co.uk in 2000, is already signed to list all its offices with rightmove.co.uk until 2012. Early in 2009, Countrywide also set up an agreement with The Digital Property Group to list all its properties on TDPG’s portals.
The move to create a website listing all Countrywide’s stock could be seen as a challenge to other UK portals. However, a Countrywide spokesperson told The Negotiator that the new website was not being positioned as a competitor to portals such as rightmove.co.uk:
“This is not a portal; it is an amalgamation of the sites of all of the group's brands. We will continue to advertise our properties on all other portals including rightmove.co.uk, findaproperty.com etc, and have not and do not plan to terminate our relationships with the various portals we are currently in partnership with.”
Countrywide says it has a network of over 1,200 estate agency and lettings branches operating throughout England, Scotland, and Wales.