It was only a matter of time until The Digital Property Group (TDPG) challenged zoopla.co.uk's claim to the title of second most popular property portal in the UK.
December 2009 figures from comScore released by TDPG today show that while rightmove.co.uk maintains a comfortable lead with 2,622,000 unique visitors for the month - an increase of 36.6 percent since December 2008 - the second most popular property website is TDPG's findaproperty.com with 1,327,000, up 33 percent year-on-year.
comScore has traffic for zoopla.co.uk at 992,000 in December 2009 - an increase of 214 percent from December 2008. This figure places it third in the market.
primelocation.com follows with 869,000, up 33.6 percent year-on-year. The fifth most popular website is globrix.com with 496,000 unique visitors - an increase of 218.6 percent since December 2008. TDPG parent company Associated Northcliffe Digital just bought a 50 percent stake in globrix.com.
The biggest increase in unique visitor numbers was seen at zoomf.com, which registered 464.1 percent year-on-year growth with a total of 74,000 in December 2009.
Looking at the combined totals for the zoopla.co.uk and TDPG website networks, with de-duplication of unique visitors to each of their websites taken into account, comScore still has TDPG ahead with a total of 1,880,000 unique visitors, compared to zoopla.co.uk's 1,101,000.
Will the title of second biggest UK property portal ever be decided? Comparing the Nielsen figures from November 2009 to the December comScore figures reveals some major disparities that seem to reflect more than just month-to-month fluctuations:
Nielsen November 2009 comScore December 2009
1. rightmove.co.uk (2,218,000) 1. rightmove.co.uk (2,622,000)
2. zoopla.co.uk (1,047,000) 2. findaproperty.com (1,327,000)
3. primelocation.com (809,000) 3. zoopla.co.uk (992,000)
4. findaproperty.com (747,000) 4. primelocation.com (869,000)
5. vebra.com (469,000) 5. globrix.com (496,000)
With such major differences in the numbers collected by these two global online metrics companies, only one thing seems certain: the number two UK property portal has a long way to go to catch up to rightmove.co.uk.