Yesterday marked the fourth birthday of zillow.com, the real estate marketplace that now says it has data on 96,013,458 US homes and sees over 8 million unique visitors per month.
The past year has been big at zillow.com. The website recently reported a 57 percent increase in unique visitors over 2008 totals. In fact, chief operating officer Spencer Rascoff was so optimistic about zillow.com's audience figures he told businessinsider.com that the website was "closing fast" on realtor.com, and that he hopes to be able to confirm zillow.com's place at the top of the US market “within short order”. That was before the November Hitwise results were published, showing zillow.com had slipped back to third place.
As we pointed out this time last year, traffic does not necessarily equal revenue. Rascoff told businessinsider.com that zillow.com's revenue is up 65 percent year-on-year, but didn't name an exact figure. When asked whether profitability was in reach in 2010, Rascoff said, "I think that's within reach. I think it depends on how the stars align."
With the possibilities of an IPO, an acquisition, and the title of top spot amongst US real estate websites all on the table, the only thing we can safely predict for zillow.com is that their next 12 months will be anything but quiet.