UK property portal zoopla.co.uk, For Sale by Owner portal tepilo.com, and parking website parkatmyhouse.com are all among smarta.com's inaugural "Smarta 100" - a list of "remarkable companies who have gone the extra mile to differentiate themselves from the market or found clever ways to compete".
smarta.com's judges included BBC’s Dragons Den Deborah Meaden and Bebo Founder Michael Birch. "Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better," says Meaden. "The Smarta 100 does both of these things and celebrates the best of British business at the same time."
smarta.com describes the businesses in the Smarta 100 as "the most exciting, promising, disruptive new businesses, the family businesses who remain the cornerstones of communities, the innovators ploughing their own furrows in staid or declining industries, the recession-busters making a mockery of the doom and gloom, the web wonders, the teenpreneurs, mumpreneurs, olderpreneuers and, er, just about anyone who's running a small business worth shouting about".
The winners don't receive a prize, but as the smarta.com blog explains, the recognition should lead to "brand loyalty and, sooner or later, more sales".