A huge TV advertising campaign, coupled with the release of an iPhone application, have pushed immobilienscout24.de's unique user figures to an all-time high.
According Nielsen NetRatings figures released by the leading German property portal, over 4.6 million unique users visited immobilienscout24.de in January. Its previous record was 4.4 million in July 2009.
immobilienscout24.de also says that Google Insights for Search figures show search requests for “immobilienscout24” increased by 250 percent in January.
The portal's ad campaign ran on television channels Pro7, Sat1 and MTV, as well as in print and online, promoting it as Germany’s largest property marketplace.
immobilienscout24.de's iPhone app was released early this year, and the portal says it has been downloaded over 140,000 times in six weeks.