The rumoured new look and feel for Australian market leader realestate.com.au is yet to go live, but the portal has just signed on two marketing agencies to help with an upcoming digital campaign.
As B&T Today reports, Amnesia Razorfish and Weber Shandwick have been lined up to work on the new campaign.
"We want to align ourselves with the best of breed in the industry, who are accustomed to pushing the creative boundaries,” said Henry Ruiz, realestate.com.au's general manager of consumer marketing. “[These agencies'] global connections mean we are able to tap into an international pool of knowledge, to execute the most compelling and thought provoking campaigns."
realestate.com.au launched an outdoor ad campaign in Sydney a few weeks ago. Parent company REA Group has just reported strong end of financial year results with revenues up 13 percent compared to the half year ending December 2008.