After a year dotted with regular releases, domain.com.au has been quiet for the first few months of 2010. Now, Australia's number two property portal has announced a new focus on video property tours through a partnership with the conviniently-named video production company Visual Domain.
The launch of "Domain Video" means agents will now be able to add video property and agency profiles to their listings, allowing potential buyers to have what domain.com.au calls "an even more emotive connection with a property".
"The first inspection starts online," says Daniel Goldstein, director of Visual Domain, adding that the use of video benefits agents in that it tends to generate more qualified leads. "When they turn up at an inspection, they're ready to buy," he emphasises.
domain.com.au sales manager Carolyn Matthews explained that the addition of video to the portal's listings was an effort to offer everything possible to both agents and those researching property, including interstate and overseas buyers. "Domain Video provides businesses the opportunity to be true leaders in their field," Matthews said.
Visual Domain's property profiles start at AUD$495. The video they created to promote Domain Video can be viewed here.
[Image: Fletchers property profile video]