Facebook-based vacation rentals application secondporch.com has just closed a US$1 million round of Series-A investment financing, led by the Oregon Angel Fund.
secondporch.com launched in public beta last September, and allows vacation rental property owners to list their homes on Facebook for free. The website says the new funds will be used to continue the company’s expansion into the vacation home rental and home exchange markets.
"secondporch.com tackles the unsolved piece of the marketing opportunity for vacation homeowners by bringing an easy to use system to effectively and tastefully market to the best possible source of guests: people you already know and with whom you have some degree of trust”, said Brent Hieggelke, secondporch.com CEO.
Hieggelke has welcomed the recent Hitwise figures that show Facebook has just surpassed Google to become the most visited website for the week ending 13 March.
On the topic of holiday rental websites, the people behind European holiday rentals portal housetrip.com have been hard at work making improvements to their portal, which is no longer displaying the "beta" tag.
According to a housetrip.com blog post, recent upgrades to the portal include redesigns for the homepage and search results, a new look for property profile pages, and changes to the online booking process. The housetrip.com messaging system has also been upgraded again to improve communication between hosts and guests.