US real estate marketplace zillow.com is looking to attract more listings by offering the services of XML2U - a data file generator that aims make adding and editing property portal listings easier.
A statement from XML2U explains that zillow.com has identified over 1,000 agents and brokers who have not yet been able to submit a suitable data feed to the zillow.com database. These agents and brokers will now be offered XML2U's data file creation service so their properties can be automatically uploaded to zillow.com in an appropriate format. XML2U says this could result in as many as 250,000 new property listings being published on zillow.com.
"XML2U are able to look at the listings on an agent's site and turn them into an XML feed," zillow.com director of industry relations Sara Bonert explains. "Each day their system will look at the property details and photos on the agent's site and update them daily on zillow.com. Then when the agent gets a new listing, takes a property off the market, or has a price change, it will automatically be reflected on zillow.com."
XML2U, which is based in the UK, charges £10 per month per branch for its service. It formed a similar partnership with international property portal themovechannel.com in February.