Ulf Magnusson has just been hired as the new CEO of Swedish residential property portal bovision.se and its commercial counterpart objektvision.se.
According to a company statement, Magnusson comes from a consulting background and has previously held managerial positions in marketing and business development. Swedish property portal commentator Magnus Svantegård explains this included time with the Swedish Yellow Pages and consumer portal passengen.se.
Magnusson is taking over from former CEO Marianne Olseryd Engqvist, who has headed the business since 2005. Engqvist will now take on the role of core area product manager for both portals.
Magnusson says he wants to expand the business significantly, which will likely involve challenging current market leader hemnet.se. hemnet.se operated in the residential space until late last year, when it launched commercial property portal kommersiella.se.