McDonald's has renewed its deal with UK property portal findaproperty.com, making it a lead partner in the McDonald’s Easy Win Monopoly promotion.
The competition offers customers the chance to win £300,000 to buy a home with findaproperty.com as part of a promotional prize pool.
Over the 6 week promotion, findaproperty.com branding will appear in McDonald’s 1,200 restaurants. A TV promotion will also run from 20 March to 25 April.
This advertising will be supported by a print campaign within Metro, The Sun, Daily Mirror, Daily Record and Daily Star, in addition to coverage within DMGT national and regional Northcliffe titles. An online campaign will also appear on several consumer websites such as Facebook and Ebay, and the advertisement will be hosted on Video On Demand.
“The 2009 McDonald’s partnership yielded outstanding results for findaproperty.com as well as our agent advertisers. Post-campaign analysis saw an 8 percent increase in brand recognition with 57 percent of agents believing the campaign added value to their business,” said Sarah Boorman, brand director at findaproperty.com parent company The Digital Property Group.
"The McDonald’s promotion resonates with our core audience of renters, young families and buyers in the early stages of moving up the property ladder. The promotion is designed to link this audience of active home movers with their local agency experts – delivering more enquiries and more instructions," Boorman added.
findaproperty.com says the McDonald’s promotion forms part of an extensive £13 million promotion campaign for The Digital Property Group brands across March, April and May this year.