Have you ever stopped to consider the way property portals' names, logos, and taglines influence the way users see them? Here's a look at how some of the more notable players brand themselves:
Australian market leader realestate.com.au sums up its position by saying it's simply "the biggest address in property".
Number two in the Australian market, domain.com.au's tagline is less about size and more about the aspirations of its users.
It's difficult to look at the name realestate1.com.au without thinking of Australia's top portal, however this relatively new player is currently focusing only on the state of Victoria, and stops short of making any claims to its market position.
Like realestate.com.au, UK market leader rightmove.co.uk's logo is based on a house motif. While the logo doesn't include a tagline, the homepage's promise that users will "see more properties", along with the repeated eye pattern, suggests comprehensiveness.
zoopla.co.uk, which has been placed second in the UK market, forgoes a picture logo, instead promising an "advantage" to users.
findaproperty.com, which has also laid claim to the number two spot in the UK, keeps it traditional with its three flying ducks.
While isold.com is new to the UK market, its logo is worth a mention for the emphasis on simplicity in the tagline, and the suggestion of speed - or perhaps informality - in the scribbled green underline.
UK For Sale By Owner portal tepilo.com's logo is not only extremely simple, it doesn't have any clear reference to real estate. While this might be seen as a disadvantage, it does mean that creator Sarah Beeny can spend time explaining the story behind the name, which could help it stick in people's minds.
The Nestoria property search engine gives a sense of cosy security with its nest/house logo. In case users aren't sure what they've stumbled upon, the tagline for each of Nestoria's five country-specific search engines makes a reference to finding property easily.
While it's name might be a synonym for "silly" in some countries, daft.ie does seem to have the Irish market tied up, as it states in its tagline. Another house motif completes the picture.
US number one realtor.com is all about the official nature of the organisation, proving you don't need any reference to houses in your logo to get to the top.
Snapping at the heels of realtor.com is zillow.com, which echoes zoopla.co.uk's tagline with the promise of an "edge in real estate". Perhaps recognising that the name could refer to anything, zillow.com also opts for the safety of the house design in its logo.
Often mentioned in the same breath as zillow.com is US real estate search engine trulia.com, currently hovering around sixth place. Rather than a house, this logo bears a striking resemblance to Google Maps' "pins". Like zillow.com, the curiously-named website has decided to spell out its function in the tagline, albeit in slightly perfunctory terms.
This used to be the logo and tagline for US online brokerage redfin.com, but the website has recently dropped the tagline altogether, replacing it with a larger version of the name and tree design.
Like zillow.com, trulia.com, and redfin.com, loopnet.com's name could fit plenty of websites. However the red building design, along with a nearby tagline that says this website is "#1 in commercial real estate online", lets us know where we stand with the commercial property portal.
Over in France, seloger.com keeps things extremely simple in its logo, but does reference its number one market position in a nearby tagline.
Like seloger.com, German portal immobilienscout24.de's logo is short on pictures, but an integrated tagline does reinforce its dominance in the market.
No house-based logos here. Over in Portugal, leading portal casa.sapo.pt aims to engage users with its smiling frog.
propertyguru.com.sg's logo is another relatively simple one, and while the portal pitches itself as an "expert" in its tagline, it doesn't go so far as to mention its place as the apparent market leader in Singapore.
Malaysian portal theedgeproperty.com, launched in October last year, lets its logo fade into the background, giving more prominence to colourful banner ads. The inclusion of the Petronas twin towers reminds visitors that Malaysia promises luxury.
Malaysia's propertrack.com used to run the tagline "property marketing circuit", but this has now been replaced with "property investment portal", which tells users a lot more about what the portal actually does.
Hong Kong portal gohome.com.hk has one of the more unusual property portal names out there, but luckily its tagline explains exactly what users can hope to find. Like the other portals in the IPGA network, gohome.com.hk features the distinctive blue and green colour scheme and another variation on the house motif.
South African portal findmeahome.co.za sums everything up in its domain name, underscoring the message with the orange-highlighted "home".
property24.com forgoes pictures and an integrated tagline, but does stake a claim to being "South Africa's Leading Property Website" at the bottom of its homepage.
Followers of the Indian property portal market will know how competitive it can be, so it's no surprise that magicbricks.com wants to be seen as number one. Unfortunately, it's not the only portal making that claim...
Here we have indiaproperty.com with a variation on magicbricks.com's tagline. Reliable audience figures are relatively difficult to come by, so the actual number one player remains a mystery for now.
makaan.com, another Indian portal, rejects the top portal claim in favour of a focus on authenticity.
While it's not completely focused on real estate, UAE classifieds website dubizzle.com's branding is worth a mention. Who could forget a logo that includes someone's head catching on fire?
Are there any notable logos and taglines that we've missed? Let us know your thoughts in our comments.