German property portal immonet.de has launched a new online advertising campaign dubbed "a perfect match".
The campaign, run by the plan.net ad agency, includes short videos that feature a surprising response to a request for a new place to live:
The ad push will see these video ads, along with large-format banners and other content, on portals such as bild.de, web.de, and gmx.de as well as specialist portals and social media platforms.
"Our goal of this campaign is to show that even with all the challenges it brings, looking for real estate can still be fun – provided the right note is struck with the right offer," explains Axel Konjack, immonet.de's managing director. "By offering this perfect mix, immonet.de is the ideal portal for users and corporate customers, as our successful business development demonstrates."