The revamped version of market-leading Australian property portal realestate.com.au is now live, offering house hunters a new set of tools to "get the upper hand" in their real estate search.
These new tools include a compare feature that allows users to view listings side by side, along with a gallery view that shows the photo galleries of different properties on a single page. "[I]f you love kitchens you can look at photos of all the kitchens of the properties that match your search criteria and simply select which properties you want to visit," realestate.com.au explains.
Other updates for property hunters include the new "My Real Estate" section, which allows users to group saved properties into lists and plot places that influence their home choice on a map. Users can then search for properties taking these factors into account. A "Get Directions" feature plans the best route between homes based on inspection or auction time.
Along with these new features, realestate.com.au is also promoting enhancements to its search, which lets users search by street name and exact address and refine their results by a range of indoor, outdoor, and "eco-friendly" features.
Each of realestate.com.au's new consumer tools are being promoted by videos showing fictional house hunters using unusual tactics to secure a property. The website invites us to "[c]heck out how these people use street racing, crocodile tears, free love, nudity, heavy metal and the new features on realestate.com.au to score their dream property."
The relaunch of realestate.com.au comes just a few weeks after property search engine Nestoria launched its Australian version. Number two player domain.com.au has been relatively quiet this year, save for the launch of a new video listing service.
Stay tuned for a closer look at how realestate.com.au has changed for agents.