boliga.dk, Denmark's top property portal, has developed a new application for Facebook users who are selling or renting out their properties.
The new "real estate friends" application, which is available in both Danish and English, displays listing details as well as photos at no cost. Unlike roost.com's Facebook application, which was created for brokerages, boliga.dk's is primarily aimed at private sellers and landlords.
The application relies on Facebook users' enthusiasm for its success, however boliga.dk director Ricco Zuschlag is confident listings could reach "thousands of potential property buyers and renters" once it takes off.
boliga.dk was first established three years ago, and saw a spike in unique visitor numbers in January due to a decision to publish trade prices on all Danish properties since 1992.