South African real estate technology company Entegral has acquired the property.co.za domain name and launched a property portal focused on natural language search.
Visitors to the portal are presented with a search box that contains suggestions for these types of searches, such as "farms in western cape under R3m" or "Krugersdorp houses between R800k and R1.5m."
"Although the property.co.za domain is currently raked in the 15th position on Google for the search done on the keyword: “property”, Entegral aims to get the website amongst the top 10 ranking positions soon," the company states.
Entegral also owns myproperty.co.za, which added Google Street View to its listings in June this year.
Meanwhile, South African portal property24.com has released its mobile website, which it says will mirror the functionality of the portal itself.
property24.com says the development of the mobile website comes in response to "millions of hits" from mobile device users.
"A lot of people need to access the portal to do business, and they'll do that from whatever connection point is convenient," says property24.com product manager Theo Mseka. "We want to make sure we deliver the same seamless, functional experience regardless of whether the person is accessing property24.com from their desktop or an iPad. That means ensuring content delivery is tailored to each device."
Mseka adds that only 21 percent of South Africans with Internet-enabled mobile devices are actually using them to go online at this stage, but that he expects this percentage to climb as prices drop and mobile devices become easier to use.