UK market leader rightmove.co.uk released its iPhone application just over a year ago, but has waited until now to follow up with a website for mobile.
The portal says its new mobile website includes GPS functionality that allows users to map out nearby properties, and the ability to synch saved properties with their rightmove.co.uk accounts.
"The mobile sector is growing into a key component of rightmove.co.uk's offering," says Miles Shipside, the portal's commercial director. "We have observed patterns of traffic during the summer months whereby on hot days our website traffic dips but iPhone traffic jumps, as people are home-hunting outdoors rather than inside at their computer. Home-hunters want access to rightmove.co.uk wherever they are, and now with the new mobile site more people can search our properties on the move than ever before."
rightmove.co.uk says its iPhone app has now reached approximately 800,000 downloads, but that the non-iPhone segment of the smartphone market is growing.
"The move to a full mobile website is the logical next step following the success of our iPhone and iPad applications, and allows us to extend the reach of our agents’ properties even further," Shipside adds.
rightmove.co.uk just posted its half year financial results, showing a 40 percent increase in profits.