Figures distributed by US real estate marketplace zillow.com at the recent realtor trade show in New Orleans have been challenged by industry blog agentgenius.com, prompting trulia.com's CEO to weigh in.
Last Sunday, agentgenius.com's Benn Rosales published a story stating that zillow.com had distributed figures to back up its claim to the title of "the world's largest real estate network on web and mobile." These figures can be seen here.
"The problem is that zillow.com claims that their traffic statistics for the Move, Inc. network note the entire Move network including the MSN Real Estate network, but it does not," Rosales wrote. "When using zillow.com's own chart, if you make the correction to actually include MSN Real Estate into the Move Inc. network, you get 17,967,965 million monthly uniques in comparison to the zillow.com/Yahoo! Real Estate network at their reported 14,340,000 monthly uniques making realtor.com and Move, Inc’s partnership with MSN substantially larger than zillow.com in reach."
agentgenius.com, which currently features advertising for Move product Top Producer 8i, published a follow-up story the next day with comScore figures comparing zillow.com/Yahoo! Real Estate and Move/MSN.
"What’s most interesting is that Move Inc. is not only larger, but from July to September (60 days) Move Inc. with MSN Real Estate actually grew 1.8 million uniques or 10.7 percent while zillow.com and Yahoo! only inched up around 200k, or 1.3 percent," Rosales wrote.
On Wednesday, trulia.com CEO and co-founder Pete Flint published his response on the website's blog.
"To be a part of the tit-for-tat game going on at NAR this week, trulia.com could legitimately claim to be the #1 real estate ad network by adding our audience to CNNMoney, since we are their exclusive listing provider," Flint said. "But that would be silly and we don’t make that claim because we know our clients are interested in an engaged, transaction oriented audience."
zillow.com is yet to publish an official response to these posts. According to September Hitwise figures, the website is in third place among US real estate websites with a 4.40 percent market share - a 0.14 percent increase in traffic over August.