In the US, Edina Realty started a bit of a 'revolution' among real estate companies last November, by removing all of its listings form third party agregators such as Trulia and Zillow.
To be followed by San Diego-based Abbott Realty Group, taking to YouTube recently, with a very public declaration on the company’s decision to immediately stop syndicating listings to third-party websites, due to persistent inaccuracies of the company's listings on their websites.
On a flip side, Howard Hanna® Real Estate Services, the fourth largest real estate company in the United States and Zillow Inc. announced a strategic marketing partnership; where Howard Hanna's listings will appear as featured listings on the Yahoo!-Zillow® Real Estate Network, and on Zillow Mobile.
Featured listings appear at the top of the search results for the area in which the listings are located. In addition, the company's logo, the Howard Hanna listing agent's photo and telephone number, and a link to the property on the Howard Hanna website will appear prominently on each listing.
The partnership benefits agents, buyers and sellers by ensuring the listing information is accurate, showing high-quality photos and receiving maximum exposure.
Hobby Hanna President of Howard Hanna Real Estate Services made an official video announcement on YouTube about the team up of the two companies.
"Over the last 18 months there has been a great deal of discussion and debate as to the role of third party sites like Zillow, and how they can interact or not with the brokerage industry. I have seen many of my friends make policies and decisions to remove their data from those sites, which I admire and respect as their business decision." Said Hanna in the YouTube video.
"I've always believed in going to the highest mountaintop to expose listings to the most buyers. Our ultimate goal is to operate in our clients' best interests, which means showcasing listings across the website and mobile platform with the most eyeballs," said Hanna in the announcement of the marketing partnership. "We talked to our agents, buyers and sellers and found what we were looking for with Zillow -- marketing choice and client value."
"We are honored to help Howard Hanna and its outstanding agents drive the future of the real estate industry, and give buyers and sellers choice in how they buy and sell homes," said Greg Schwartz, Zillow's chief revenue officer. "Zillow's leading technology and unique content captures tens of millions of monthly visitors, of which more than three-quarters are 'in the market', bringing Howard Hanna's listings increased exposure to the right audience."
Also announced, Howard Hanna Mortgage Services will join the Zillow Mortgage Marketplace lender program, providing home shoppers and those looking to refinance with more choices when shopping for a loan. Zillow Mortgage Marketplace is a free, open and transparent lending marketplace, where borrowers anonymously connect with lenders to find loans and get the best mortgage rates.