Following on from yesterday's article about the REA Group taking a swipe at Fairfax over its acquisition of a print publication, iProperty in Singapore has just announced that it is partnering with MediaCorp’s TODAY newspaper, the country’s largest free newspaper.
As part of the deal, the TODAY newspaper will be publishing every Friday a dedicated property classifieds section in full colour, sold by iProperty.com to its agent customers. The special Friday property section can also be seen online via the digital version of the newspaper at www.todayonline.com.
Mr. Shaun Di Gregorio, CEO of the iProperty Group said “Our partnership with TODAY represents a shift in strategic thinking for iProperty. We recognise that the lines separating online and mainstream platforms are blurring, and that the best results are often derived from the effective amalgamation of both. Hence, we see this collaboration as a way of maintaining and improving our pole position in the online property market, while enabling our partners at TODAY to streamline their offerings by leveraging on our leading expertise in this area."
He adds, “Agents advertising on the Singapore’s leading property portal will now have the added opportunity to widen their reach beyond the web and now also reach more than 677,000 TODAY readers. We think that is just another advantage for agents of using our portal – and a great advantage for those people selling or renting their home when they ensure their agents advertise on iProperty.”