Homes.com has been selected by RE/MAX to power its new website, remax.com, and the newly released suite of RE/MAX applications for Apple and Android mobile devices.
The two companies will also be launching collaborative efforts to market Homes.com local advertising products and the new Homes Connect marketing platform to RE/MAX Sales Associates throughout North America.
“By combining our proven search technology with the powerful reach of our Homes.com website and mobile applications, we’ve developed a complementary approach to ensure traffic and leads from both websites are delivered efficiently and directly to RE/MAX Sales Associates.” said Brock MacLean, executive vice president of Homes.com.
Key aspects of the partnership include:
“With all the negative attention lately surrounding syndication, it’s important the Homes.com brand and mission avoid getting caught up in that fray,” added MacLean. “We offer brokers and franchisors a unique approach, combining our innovative technology services with our vast consumer reach. When a technology strategy is in line with a marketing strategy, as it is with this new RE/MAX partnership, the two complement each other beautifully.”