Over the last two months, consumers to the iProperty Group network of property portals in Malaysia, Indonesia, Hong Kong and Singapore, showed that they were unfazed by the current economic cycle and continue to remain optimistic about the property market.
Shedding light on the matter, iProperty Group’s CEO, Shaun Di Gregorio said that since January this year, data generated showed that across the four portals in which the Group operates in, there was a surge in the number property buyers searching for property, hence increasing the number of leads generated for agents.
Despite the first two months of the year being filled with numerous public holidays and festivities, the property website, iProperty.com Malaysia, saw a tremendous increase in the number of unique visitors and leads generated for agents, surpassing records during a similar time frame in previous years.
“We have seen a 45% increase, that’s over 291,000 leads generated for our agents from the month of January to February alone. With such a high growth, we foresee that in the months to follow, this will increase tremendously. This double-digit growth certainly conveys that the Malaysian property market is headed for a strong growth and Malaysians are rapidly looking at purchasing or investing in property. It looks that despite the uncertainty about the market around the world, the Malaysian love affair for property continues,” said Di Gregorio
He added that in the month of February, more than 80% of visitors to the site searched for properties for sale and the top three areas within the Klang Valley were Puchong, Cheras and Setia Alam.
In Indonesia, while the property market is slowly picking up pace, the iProperty Group has seen an increase in the number of real estate agents advertising on the site has increased by 112%, bringing the total of agents to 3, 463 on rumah123.com. Since the group acquired the leading portal in Indonesia in August 2011, the number of listings has also increased by 90% to 87,000.
To complement the strength of the business in Indonesia, the leading property portal in Indonesia, Rumah123.com has recently launched a property ads publication. Aptly named Rumah123.com Property Ads, the publication will serve as a form of media information for the property seekers.
Di Gregorio said, "With this publication, the iProperty Group is further establishing its position in Indonesia and we believe that this publication will take Rumah123.com to greater heights as property hunters now have another avenue to search for properties and obtain the latest news in the property market aside from the Rumah123.com website,”
He added that the 32 page full colored publication, launched in March 2012, has an exclusive modern yet appealing design and will also serve to provide agents and developers another platform to reach out to consumer and to generate more leads.
In Hong Kong, the market sentiment also reflected a market rebound. According to data gathered from the No.1 property portal in the country, GoHome.com.hk, it showed a significant increase of 38% in the number of leads recorded in February compared to the month of January.
Specifically, some key housing estates such as Kornhill Gardens recorded an over 100% increase in leads, indicating a high level of transaction activities.
“It was also interesting to note that consumers interest in properties located in the New Territories were high. This reflects a situation where both residential slates and leasing market were performing well in February,” said Di Gregorio
The new property, “Festival City” scored 3rd key search in GoHome.com.hk search engine. This proofs that more and more people are seeking for new properties information rather than just focusing on second-hand market.
On the Singapore front, data from email and SMS leads alone, generated from Singapore’s No.1 property website, iproperty.com.sg, have shown a substantial 19% increase from January to February, even as the market comes to terms with recent property cooling measures introduced in December 2011.
“The increase in leads generated by iProperty.com Singapore shows a steadily growing level of interest among home buyers in Singapore. While this may not necessarily translate into immediate transactions, the fact that we are seeing this marked jump shows that property is once again figuring prominently in people’s minds,” Di Gregorio.
“From the data shown across the four portals, the property market in Asia looks positive. The recent survey that we released showed us that consumers in Asia while cautious, still had a positive outlook on the property market. With that and these recent findings, we can safely say that the property market in Asia is set to boom and consumers are not troubled by the economic outlook,” said Di Gregorio
He concluded by saying that the iProperty Group will continue to focus on providing property buyers with the best experience when searching on one of the Groups’ portals. The Group will also continue to remain committed to being long term partners with the real estate industry in successfully growing their businesses while increasing focus on providing integrated digital marketing solutions to the ever bourgeoning property developer market across the region.