Citylets continued its growth trend recording a 10% uplift in visitor traffic over Q1 2012 compared to 2011 (source: Google Analytics), growth which was reflected to agent enquiries which were up 9% (source: Citylets Internal Data).
Offices on site grew a substantial 9% over the quarter to just under 500, an increase close to the total growth for the whole of 2011.
Citylets founder & MD Thomas Ashdown commented: “It is re-assuring to see our continued investment being reflected to our figures for the quarter. Citylets has been diversifying its advertising channel base over recent months in response to the fast changing digital landscape. We look forward to launching new initiatives in Q2 of 2012.”
Growth in leads to agents in Q1 2012 was strongest in Dundee where figures for the quarter were over five times what they were last year. Dundee has been a key target area for development for Citylets since mid 2010.
Aberdeen continued its impressive growth trajectory recording its 12th consecutive quarterly year on year increase, with leads 60% up on last year and 200% up on just three years ago.
“We’ve been operating in the Aberdeen region for around 10 years and we have been well established for some time. However to see these growth figures at this stage is very satisfying and we feel it is reflected to the fantastic support we receive from local agents, only a handful of whom use UK market leader Rightmove. Again this serves to show that property markets are predominantly local,” concluded Ashdown.
According to Experian Hitwise, Citylets.co.uk is the most visited residential lettings site in the UK (March 2012).