California-based property portal Trulia, announces a new marketing partnership with Carpenter Realtors®, a leading Indiana real estate brokerage with 30 offices throughout the state and nearly 600 real estate professionals.
“The goal of Carpenter’s Home Marketing System is to expose our sellers’ homes to more potential buyers on top sites where they are searching,” said David Caveness, Senior Vice President and General Sales Manager of Carpenter Realtors®. “Trulia is and continues to be our top lead-generator. Within the first few weeks of this new partnership, we saw a huge spike in the amount of exposure that our listings got to prospective homebuyers, which more than doubled our incoming lead traffic. These initial results have exceeded our expectations.”
As part of this agreement, Trulia’s premium listing placement is now part of Carpenter’s Home Marketing System. This means that Carpenter agents will receive prominent placement and brand exposure for their property listings on Trulia.
“At Trulia, we remain committed to connecting real estate professionals with transaction-ready homebuyers and are thrilled to partner with Carpenter Realtors to deliver on this promise,” said Georg Gerstenfeld, VP of Business Services at Trulia. “More than 22 million* homebuyers, sellers, owners and renters come to Trulia each month – 63 percent of them are actively looking to purchase a home in the next six months**. Knowing this and after seeing the initial success of this program in the first few weeks, we look forward to helping Carpenter agents close more deals in their marketplace."
* Omniture, March 2012
**ComScore Plan Metrix Key Measures, April 2011