Over the last few weeks we have looked at how the mature markets of Australia, the UK and the US are structured. In Australia and the UK in particular, where realestate.com.au and rightmove.co.uk dominate, the market leader attracts the lion share of the users and visits, has a higher return frequency, and has the majority of the page impressions.
We have decided to look at an emerging market where there is a clear leader, Malaysia, to see if the same holds true. The short answer is that it does hold true. iProperty.com.my has significantly more unique visitors and visits, a higher frequency of visit and significantly more page impressions than its competitors combined. This has, for iProperty, converted into a rapid growing profitable business in Malaysia.
To find out how iProperty has built a profitable business in Malaysia and how it is approaching other S.E. Asian markets, attend the Property Portal Watch Workshop in San Francisco on the 31st of July to hear Shaun Di Gregorio speak on the topic.
Here are the findings from our review of the Malaysian market.
In terms of traffic generated, in the month of February, the leading portal in Malaysia is iProperty.com.my. The findings from Google Ad Planner showed that iProperty.com.my generated 510,000 unique visitors (users) in February - more than the next 3 combined.
|Property Portal||Unique Visitors (Users)|
In this evolving industry, the more visits these property portals generate, the better the chances of these visits being turned into leads and later businesses for agents and customers. In February, iproperty.com.my generated over 5x the number of visits to the second placed homeguru.com.my.
The relationship between visits and unique visitors is frequency. This measure looks at how often a user will return to a site. In February, iproperty.com.my had a significantly higher return rate than the next 3 competitors - who all had a return rate of around 2 x per month.
|Property Portal||Page Views|