Real estate developers in particular, have embraced the new Chinese-language listings on Thehomepage.com.au. According to the company, more than 50 new property development advertisements have been upgraded to appear in both English and Chinese only one week after the portal launched the new feature. Thehomepage.com.au is the first and only top-five real estate portal* in Australia to provide listings in Chinese.
The site soft launched the Chinese–language webpages for off the plan listings in the final week of April. Developers consider this an important new marketing tool for reaching the fastest growing group of buyers in Australia.
Chinese buyers, both local and from Asia, account for about 60% of enquiries and purchases in developments across Australia, according data collected from developers by Thehomepage.com.au. Chinese buyers doubled the number of applications to purchase property in Australia last year, according to the Foreign Investment Review Board.
“The need to market to the Chinese buyer requires an effective and cost efficient channel that can work in cohesion with the other channels to deliver a truly integrated campaign" said Clive Hayes, Business Director of JWT Property, which provides a full-service integrated communication offering to the residential and commercial property sectors. "This initiative by Thehomepage.com.au will be a very useful tactic to the property industry, and I expect it to be quickly embraced.”
Thehomepage.com.au CEO Ben Stockdale said, “When Chinese want to buy off the plan, there is only one major Australian portal where they can see listings in Chinese, and that’s Thehomepage.com.au.”
Many Chinese buyers prefer new property rather than resale property. Australian law limits prohibits foreigners from acquiring established dwellings for investment purposes.
Thehomepage.com.au’s listings are translated into Mandarin by a team of professional linguists.
• Nielsen NetRatings ranks Thehomepage.com.au fifth in monthly unique browser among residential real estate portals in Australia.