Trulia announced its strategic alliance with Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to directly syndicate the listings of its 8,000 members to Trulia. This affiliation promises to provide consumers with the most accurate information on homes for sale in five Northern San Francisco Bay Area counties including Marin, Mendocino, Napa, Sonoma and Solano.
With the addition of BAREIS MLS®, the majority of the MLSs in the Bay Area are now working with Trulia. The company already receives direct feeds from MLSListings, Bay East and Contra Costa MLS, meaning Bay Area homebuyers can have an extremely high degree of confidence that the data they see on Trulia is correct. As part of its alliance with Trulia, BAREIS will also participate in the Trulia Direct Reference program, under which Trulia notifies listing agents and brokers about any discrepancies between the data provided by the MLS and information from other syndicators.
Listings from BAREIS MLS® will now be seen by the more than 23 million* serious home-buyers and sellers coming to Trulia each month to get the inside scoop on real estate they can’t find anywhere else. BAREIS MLS® will syndicate all of its listings unless the listing is not approved for the internet.
“Our membership is dedicated to providing the most accurate data on the internet to buyers and sellers working with the real estate professionals in our region,” said Jim Branscombe, President and CEO of BAREIS MLS®. “There is an explosion of data and a great deal of that information is not accurate or kept up to date. Building strategic alliances with major real estate portals like Trulia will ensure the best data is available to the public and support the efforts of our real estate professionals to list and sell property. BAREIS MLS® has operated its own public site for 14 years, and this relationship we are forging with Trulia is similar to the relationships we have with other public internet sites we have worked with in that we are providing all active listing data approved for internet display.”
“By syndicating listings for its members, BAREIS MLS® will ensure that it provides an extremely high level of data accuracy. This will help its members connect with more buyers and sellers to close more transactions,” said Mark Weiss, Trulia Director of Business Development. “BAREIS MLS® understands that connecting Trulia’s audience with the most up to date and accurate information provides its real estate professionals with the best opportunity to close deals.”
As part of the agreement, Trulia will abide by the guidelines established by the Trulia Data Pledge for listing syndication that launched in January 2012.