This week sees the return of property portal Zoopla.co.uk to the small screen. The latest campaign not only includes national TV but also a significant national radio campaign as well as the continued presence of hundreds of Zoopla-branded taxis across the capital.
Following the same theme as previous campaigns, the marketing is focussed on ‘smarter property search’ and the tools that Zoopla provides to help consumers both find their next home and make better-informed property decisions.
Here is a TV ad from last year's campaign.
The campaigns to date have clearly worked well as Zoopla continues to grow its market share and audience faster than any other property portal in the UK. And agents advertising on Zoopla continue to benefit from the significant marketing investment being put behind the Zoopla brand that serves to deliver a wider audience and more enquiries for their properties.
This latest advertising investment from Zoopla comes just weeks after The Office of Fair Trading (OFT) cleared its proposed merger with Digital Property Group which is expected to complete within the next few weeks.