Scottish property ad network Citylets has announced it has tied a deal with STV, Scotland’s digital media company and pre-eminent media brand.
The deal includes significant TV exposure for Citylets.co.uk, their proprietary portal, and the listing of agent properties on STV’s flagship local sites stvglasgow.com and stvedinburgh.com from July.
Commenting on the deal, founder and MD of Citylets, which last week parted ways with S1Homes, said: “The deal with STV will result in a further step change in brand awareness for Citylets.co.uk and we’re keen to get started. Working with s1 for ten years was useful but it is time to move on and we wish them well. At this juncture we feel STV represents a more synergic and exciting opportunity. Their attitude to partnership and their vision for the future is a breath of fresh air and just what we need at this exciting time in new media evolution.”
STV Local works with communities across Scotland to deliver compelling local news, information and services. The initiative currently reaches 46% of the Scottish population through a network of over 20 websites. The recently launched city sites stvglasgow.com and stvedinburgh.com are a natural extension of the Local network and essential companions to city living.
Steven Walker, Director of Corporate Development at STV said:
“We are delighted to have chosen Citylets.co.uk as our rental partner for our network of local sites. There were a number of options open to us but Citylets stood out with a great data set and an entrepreneurial management team.”
Citylets.co.uk has trebled its audience reach in just 4 years (source: Google Analytics 2007-2011) and recently won best Niche portal at the inaugural Propertydrum awards in London in May.
Ashdown continued: “I’m delighted to say that this is just the first in a series of new beginnings for Citylets and we look forward now to increasing customer value and user experience.
It’s been a busy week for us with network changes and the addition of local area information to our property schedules and an upgrade in our photo displays.”