ActiveBuilding, a Seattle-based company, providing exclusive, online community portals for resident and staff communication in the multifamily housing industry, has introduced a social media component to their services.
The company prides itself in distinguishing itself from traditional community websites, which market toward prospective renters and offer online rent payment and service requests for current residents. ActiveBuilding community portals are completely resident-focused and exclusive to the community residents and staff. Apartment residents interact directly with the staff and their neighbors on private, community-based social networks within ActiveBuilding portals.
"ActiveBuilding is focused on enhancing the resident experience," says ActiveBuilding CEO Kobi Bensimon. "Elevating the level of communication and sense of community is vital for resident retention and increasing NOI for apartment communities, so we created the perfect tool to achieve those goals."
Using profiles similar to other commonly frequented social media websites, apartment residents connect based on shared interests, including everything from restaurant recommendations to scheduling play-dates for children and pets. ActiveBuilding enables neighbors to communicate and socialize unlike any other software of its kind. Residents also choose how they connect and communicate within the portal. Communication options include following activity feeds on the Web, receiving updates via text message, email and daily digests, and chatting directly with staff and neighbors.
According to Philip Mayer, Manager of Innovation at Camden Property Trust, the social component of ActiveBuilding enhances the sense of community and a majority of Camden communities currently utilize the ActiveBuilding. "We want our residents to become neighbors in a community, not just people who live in a building; and ActiveBuilding helps us make that happen."
In addition to the variety of communication tools, residents have the ability to track package deliveries, submit service requests, schedule amenities, manage guest authorizations, and receive important information from on-site staff at their convenience.