In California, Move.com and Trulia.com have signed a new agreement to syndicate real estate listings to Trulia through the ListHub Syndication Network. ListHub was acquired by Move back in 2010 for US$13 million.
ListHub will continue to syndicate millions of property listings on behalf of more than 47,000 brokers directly to Trulia.com. ListHub aggregates accurate listing data from 400 participating Multiple Listing Services (MLSs) and some of the largest franchises throughout the United States.
"Trulia is committed to ensuring the highest standards of data quality and integrity for the real estate industry," said Matt Dollinger, Head of Industry Relations at Trulia.
"We look forward to working with Listhub as a trusted partner for syndication and communicating Trulia's metrics through their reporting products."
As part of the new agreement, Trulia will provide listing performance metrics and data to ListHub that will be included in the ListHub Channel Scorecard, a complete online marketing report that compares the attributes of 126 real estate web sites. Real estate professionals use the ListHub Channel Scorecard to evaluate the effectiveness of their internet marketing strategies when working with sellers.
Trulia will also be included in the ListHub syndication dashboard that features recently enhanced filters and a five-star rating system. The ListHub syndication dashboard empowers MLSs and brokers to quickly evaluate and select publishers that fit their needs such as "no re-syndication," "timely removal of inactive listings," or "shows broker contact information." Trulia meets all seven selection criteria outlined in the ListHub Preferred Publisher Program, an important evaluation tool for brokers with specific syndication needs.
"ListHub is focused on helping brokers reach large audiences of buyers through an easy to use managed syndication platform that respects their rights as owners of the content," said Luke Glass, General Manager and Vice President, ListHub.
"By adding performance metrics from Trulia, brokers have even greater insights into the effectiveness of their online advertising, while clearly understanding how their content will be used on publishing sites. We're very pleased to offer the convenience brokers and MLSs want when syndicating within a controlled and transparent platform."
Since the September 2010 acquisition of ListHub by Move, Inc., the ListHub publishing network has increased by 117 real estate franchises and MLSs to now represent 421 content sources. ListHub Publishers have also increased from 79 to 126 public-facing real estate web sites and marketing outlets since September 2010. All listing information provided through the ListHub platform is authoritative as it is sourced from accurate data provided by brokers, franchises and MLSs, and is authorized for syndication and display by content owners.