Most property portals allow users to search for properties based on city, location, budget etc; this is the case with the majority of Indian property websites as well. The websites also provide detailed analytics which empower the potential buyer/investor to take an informed purchasing decision.
The video feature has many advantages for both property sellers and home buyers.
Advantage for sellers:
Commenting on the launch Aditya Verma, COO of Makaan.com said, “We have always kept home buyers in mind while designing our products and services. In the past, we have been credited with initiatives like India’s 1st Property Price Index, Makaan.com Buy Vs Rent Index, Property Discussion Forums & Price Trends, the launch of Property Videos is a logical extension of these initiatives. The method used to search for properties on websites will continue to be based on city, price, number of bedrooms, etc. but incorporating video into the equation, can improve the experience for our users and ultimately assist sellers in highlighting their properties further and to a more vast audience.”