Why house hunters are using community and demographic data to help list their homes on property portals
In a sea of glossy graphics, triple-digit property listings, and intuitive interfaces, it can be difficult to make your real estate listing platform stand out to prospective buyers.
From aerial maps, to a host of search filters.
It seems that any tactic you dream up to generate a steady influx of new leads and conversions has already been done by your competitors a hundred times over.
While most platforms look to hit the high-points of Google with aesthetics and functionality alone, some up-and-coming industry leaders are now turning to data to differentiate them from the scores of other real estate listing platforms on the market.
From to Zillow to Realtor, the leading real estate property listing platforms provide home buyers with basic property data. Typically covering: property size, square feet, home type, and year built.
While the majority of real estate portals provide basic neighborhood level data, such as population statistics and data on the local schools – few include expansive information on the demographic features and neighborhood characteristics that give local communities their character.
While data on the local population size and schools may help buyers gain a sense of a neighborhoods value, nuanced characteristics – encompassing elements such as the weather, employment, education levels, and the local languages spoken bring color to buyer’s perceptions of a community.
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