Entrepreneur Melissa Palmeri launched NewYorkRentalByOwner.com four months ago and it’s catching on quickly. Palmeri started the website in response to VRBO/HomeAway’s decision to change its business model from owner and traveler focused to corporate focused. In 2015, Expedia, Inc., a very large corporate travel company, bought VRBO/HomeAway. VRBO/HomeAway’s mission now is increasing earnings for Expedia at the expense of owners and travelers.
Palmeri explained, “After the transaction, I noticed VRBO/HomeAway slowly changing its policies and procedures. These changes benefited VRBO/HomeAway, and not the owners or the travelers. Expedia benefits!” Palmeri owns two vacation rentals herself and is very active in the vacation rental industry. “I reached out to my connections in our industry and quickly realized that I was not alone in my frustrations over the VRBO/HomeAway’s changes. I knew there had to be a better way.”
The better way for New York vacation rentals turned out to be NewYorkVacationRentalByOwner.com. Palmeri thought why not get back to basics and put control and profits back into the homeowners’ hands while offering no booking fees to travelers. Ironically, this was the way VRBO/HomeAway started its business.
In less than four months, NewYorkRentalByOwner.com has a growing number of listings and word is spreading. “We are very excited about our initial launch experience and expect to have double the amount of listings by year end. That’s only going to increase over time as more owners experience the continuing negative changes that are being imposed on their businesses,” Palmeri said. She went on to further explain, “But it’s not only about the owners. Travelers are also annoyed at VRBO/HomeAway’s increased traveler fees. Larger fees take money away from travelers that they would normally spend on enjoying their vacation. So we’ve also experienced an increasing rise in travelers to the website as well. It’s amazing, but when you step back and think about it, it all makes sense.” There certainly is a grass roots movement in the making.
SOURCE New York Rental By Owner