Research by Eastern European internet audience measurement service GemiusAudience in Q3 2015 reveals the majority Address.ua users in the Ukraine are high income earners.
The real estate portal says its strong ‘real estate vertical affinity index’ shows it has acquired a good reputation and recognition among real estate professionals and that it is holding its own against its sister titles in the Address Group of companies of which it is part.
Having scored a real estate vertical affinity index of 270 in the aggregate family income category in 2011, the company went on to achieve a top affinity index in both the personal and aggregate family income categories in 2013.
“In 2014 Gemius research again showed Address.ua is the leader in the personal income category among all the web real estate properties in Ukraine reaching an unprecedented affinity index of 402.3,” says СЕО Maxim Shkolnick.
Launched in May 2010 after acquiring TopRealty.org.ua, Address.ua claims 30,000 daily visits and a monthly audience of approximately 700,000.
It has secured a total investment of UAH 2.5 m. (~ USD $300,000) from eVenture Capital Partners and Vivex Investment LLC among others.
In 2012, Address.ua was ranked one of three best startups in Ukraine by Russian IT recruitment specialists PRUFFI.
“Address enjoys such stable leadership in the quantity and quality of its audience first of all because of the quality of its content,” Shkolnick says.
He says junk content is a major problem with real estate classifieds in the Ukraine as well as in the CIS where outdated, fake and duplicate listings make up close to 70 per cent of all content.
“Our number 1 priority inserted into our DNA from day 1 was to make Address.ua the most comprehensive and accurate database on the market.
“And this priority remains to be the greatest focus of Address.ua.
“We already have over 100 proprietary algorithms constantly standing on guard, we encourage and motivate users to help keep the content accurate and we’ve set up a number of partnerships with real estate agencies as well as with other web properties to use the power of the crowd and third party data to relentlessly fight junk content and keep Address.ua the leading real estate listing quality destination.”
The Address Group of companies provides online information services for real estate search in the Ukraine, Russia, Belarus and Kazakhstan. Along with Address.ua it includes Address.com.ru, Address.com.by and Address.com.kz.