Aditya Birla Capital releases mobile app for hiring and productivity boosts

The umbrella brand for Aditya Birla Group, Aditya Birla Capital, had trouble finding a way to keep the employee experience consistent and at company standards for 60-70% of the firm's workforce - 20,000 at over 1,600 locations.

Right from resolving employee queries to dealing with critical interactions such as on-boarding them and new employees, managing their payments and inter-communication skills, the company relied on legacy systems that had not kept pace with changing times.

It was beginning to impact business productivity too.

“The absence of a unified system across business units placed an unnecessary pressure on to the system, as manual intervention was needed to manage the broken links," said Subhro Bhaduri, Chief Human Resources Officer, Aditya Birla Capital.

The company tapped PeopleStrong, a Gurugram-based HR technology and talent acquisition solutions company, which has companies such as Chola Finance, Chola MS, Catholic Syrian Bank, Aviva Insurance as its clients.

PeopleStrong deployed a mobile app that could take care of every employee transaction within seconds. It had a secure instant messenger that allowed employees to connect with their colleagues. There was also a virtual assistant or Chatbot available at all hours.

“In addition to this, a strong project management group, which included both PeopleStrong and Aditya Birla Capital leaders, was established. It ensured that timelines were met, no matter what. Perhaps that is the reason that we went live across our 11 business units in 45 days," adds Bhaduri.

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