UK property platform Be Street Smart is holding an event next week in London to launch 3 technologies the company says will shake up the housing marketplace including crowdpowered property knowledge and virtual reality tools for mobile.
The first of the Be Street Smart’s new features is a curated, community-driven property marketplace and utilising its concept of ‘local property gurus’ for modern homeowners who are moving house.
Explains Be Street Smart head of marketing and community advocate Catalina Butnaru:
“If you’ve ever moved into a new home, you probably know how difficult it can be for busy mums to work with high street agents. We’re (bringing them) #crowdpowered local property knowledge.”
In addition the company says it has new virtual and augmented reality tools that make it easier for everyone to view properties from their own mobile phone and has developed a property app that matches personalised recommendations with a prospective buyer’s real needs and preferences.
“We will also be announcing a few major partnerships one of which tackles the issue of homelessness with technology-enabled house sharing,” Butnaru adds.
Be Street Smart was founded in 2014 by Adrian Sullivan and Alex Sullivan (no relation), the latter who’d been working within the property industry for a number of years and was a landlord.
A free to list property marketplace, the platform matches buyers and sellers, landlords and tenants without the use of estate agents. Users receive a valuation and advice from a local property expert or ‘guru’ who takes pictures and provides a floorplan for a flat rate.
If the seller decides to list, their ad is placed on Rightmove, Zoopla and Primelocation and the guru follows through with support throughout the transaction, including getting the best selling price or tenant for a property.
“To us the whole process of selling your home is wrong,” says CEO and co-founder Alex Sullivan.
“Too often, the person that walks through your door is the best sales person of their office. Their job is to get you to sign a contract and get the highest fee possible.
“I wasn’t prepared to pay £12,000 to sell a property with an estate agent and I resented paying £2,000 to find a tenant for my property. As I work in the industry, I am able to talk with people going through similar fees and soon realised I was not the only one who resented them.
“So we created Gurus; local people with unbeatable local knowledge and only one target: customer satisfaction,” Sullivan says.
“Our fees are fixed and we never ask a customer to sign a contract there and then. If you choose to move with us you still get access to millions of buyers through Rightmove, Zoopla & Primelocation, but you don’t get the hard sell. Not now, not ever.”