Considered the best real estate CRM solution in Australia, Agentbox has joined the Reapit Group, which is one of the largest CRM and Property Management providers for UK residents in the real estate sector. Together, these two CRM giants plan to deliver comprehensive solutions to agencies across both Sales and Property Management in Australia. Tech-focused investment firm Accel-KKR has backed both companies with US$4.3 billion in capital commitments.
The two businesses will remain operationally independent but will form a close strategic and technical partnership to provide Australian real estate agencies with an unprecedented range of options, functionality, and support. With both businesses already having achieved the dominant position in their respective core markets, this relationship will see both of their ‘best-in-class’ real estate software solutions being enhanced further and made available across the board to all their clients. Together they will be moving forward to look at advanced areas, such as Artificial Intelligence. The Agentbox senior management team will continue to be led by Eddie Cetin (CEO).
Eddie commented: “This is such an exciting next-level opportunity for us. This partnership brings the power of the Agentbox CRM and a world-class property management solution under one roof to provide our clients with the ability to deliver to their clients an enhanced customer experience. It finally provides the framework for a simple real estate whole-of-market software solution. At the same time, it helps us expand our offering to bring increased depth and functionality to our clients and provide them with a dynamic path to grow their agencies”.
Gary Barker, Reapit CEO, remarked: “We are thrilled to combine forces in Australia with Agentbox. Together we will be able to provide technology solutions that help our customers drive repeatable growth for their businesses. I expect all of our clients to see exciting changes in the coming months, once we start transforming ideas and shared knowledge into tangible enhancements.”
Edited by Victoria Haviland
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