The Automotive Intelligence Summit is attempting to determine if artificial intelligence can also be used to sell cars. Being held in Raleigh, North Carolina, C-level leaders from car financing, automotive, and other transportation companies came together to mull over how artificial intelligence, block-chain, and data analytics are all affecting the market.
As motor vehicles become more tech-intensive, such as autonomous driving systems, manufacturers and dealers are also exploring how tech can be used to move inventory.
According to Jason Knight, founder and COO of Chicago-based Lotllinx, AI can identify customers with purchase intent, allowing dealerships to target their advertising efforts. In addition, says Knight, mass advertising, even online, is not only costly but also ineffective.
“Hoping for the right shoppers in a purchased audience is like hoping to find a needle in a haystack,” said Knight. “You don’t have to touch an online shopper at every site they visit, just on the right sites.”
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