Home-sharing giant Airbnb has adopted a name change in China as it doubles investment in the country and triples its local workforce, reports Bloomberg.
“Aibiying” translates to “welcome each other with love” and has been adopted by the company as it intends to ramp up its Chinese business after more than doubling listings in the country to about 80,000 in 2016, Chief Executive Officer Brian Chesky said.
Airbnb has already begun to market its ‘Experiences’ feature in Shanghai, which allows visitors to book local-led excursions including going behind the scenes of a traditional folk opera and learning about dough figurines.
“There’s a whole new generation of Chinese travelers who want to see the world in a different way. We hope that Aibiying and our Trips product strikes a chord with them and inspires them to want to travel in a way that opens doors to new people, communities and neighborhoods across the world,” Chesky said in a statement.