San Francisco-based Airbnb, an online community marketplace for people to list, discover, and book unique accommodations around the world, has announced the launch of Airbnb Neighborhoods.
Effective in more than 300 neighborhoods, the new product enables users to find the experiences they want based on their interests as well as the particular parts of a city where they want to stay.
The company has also launched Local Lounges, a pilot test of San Francisico coffee shops turned community hubs, which will welcome new visitors.
To create Airbnb Neighborhoods, the company looked for advice from hundreds of locals so to acrue the best possible guide. It also sought out the assistance of local photographers to further capture the environment with over 400,000 images catalogued for the project thus far.
According to Brian Chesky, co-founder and CEO, Airbnb, travelers in San Francisco have more than 3,000 choices on the Airbnb website, but the company has not highlighted the distinct neighborhoods throughout the city very well. This is where Airbnb Neighborhoods will come in handy.
Users are able to explore a plethora of neighborhoods around the globe in order to find the right place where they would like to stay, and can pick based off various criteria such as: nightlife, food, shopping, tourist areas, etc. The goal of this new feature is to assist in showing users what they can find outside of area where they will be staying, so that they get get a well-rounded perspective of the local community and they can experience it better.
Airbnb handmapped more than 2,000 neighborhoods, found local editors to help curate content and highlight it, and they added 70 people to its world photography team, specializing in street photography.
The company hopes that Airbnb Neighborhoods will help guests make better decisions about where they would like to stay, that once chosen, the place is more aligned with their tastes, and that they have a better overall experience.