Another Virtual Tour Company Doing Well

November 20, 2020
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US company Realync gets $22 million in funding from VC firm Susquehanna

Ever wished you were in the virtual tour software business? Yeah, us too. This week it’s the turn of Indiana USA based Realync to get in the headlines for securing $22 million in funding from venture capital firm Susquehanna to continue its expansion.

The company’s foundation story comes right out of the PropTech startup playbook as Accenture consultants Matt Weirich and Ani Rangarajan were frustrated with their house-hunting experience and founded Realync back in 2013 with cash garnered from friends and family.

Apart from offering a platform to create and share virtual tours that can be recorded on smartphones, Realync also offers construction updates on projects as well as community overviews and neighbourhood tours which are all easily shared with stakeholders as well as analytics and tracking.

The company’s staff has grown to 28 full-time employees and although it is bumping up against other virtual tour giants which are also grabbing success headlines around the world, CEO Weirich actually sees agents facetime clients as his firm’s biggest competition.

“With so much attention on virtual leasing, we’re not oblivious and kind of expect there to be a more competitive landscape,” he said. “That’s also a big driver of this partnership, to build up a war chest to continue growing and scaling.”

November 20, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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